PUBLIC RELATIONS, MEET MANAGEMENT CONSULTING.
You read that right.
For far too long, PR has solved marketing problems.
Here's the thing--it can do more. Much more.
It marks a seachange in how PR will be practiced, used and shared within organizations.
THE SMPR ADVANTAGE
Strategy. Pure and simple.
We will not execute one iota of an idea without a strategy that is agreed upon by both client and agency.
Strategies solve problems. We are not just media pitchers, creatives or thought leadership cultivators. We are strategists--and we take that title seriously.
We roll up our sleeves and "go deep" into your company to know how it ticks, who makes it tick, learn who your customers and partners are--and then address why there is a point of pain.
THEN, we create a plan to execute on that pain point so that it is addressed and removed.
We would love to do the same sort of roll-up-your-sleeves work with your organization.
THE BUSINESS OF "X"
At the heart of SMPR’s success is “The Business of X,” a process that highlights tangible and intangible assets of an organization to provide greater public relations and communications visibility.
This system gives both SMPR and a client a better form of measurement to determine the success of any initiative we undertake.
Smart business owners quantify their assets with financial statements. In public relations, content is currency and should be measured as any financial instrument. SMPR works with clients to quantify and qualify all of its business systems, processes and relationships as assets, liabilities or equity.
• Assets are propelled into as many different channels as possible, creating the initial awareness wave that most agencies demonstrate to clients. We particularly look for sources of innovation and hot buttons of a particular industry and mirror those with trends that media and influencers are following.
• Liabilities are minimized thanks to smart messaging platforms, crisis prevention and response.
• This process fuels equity that other companies, executives and media want to know more about.
• We merchandise assets and equity with plans and processes that makes media coverage and other deliverables reach influencers who matter to your business.
We welcome the opportunity to share examples of our successes with you using this platform.
As fathers and grandfathers, Sidney Shmarak (L) and Max Plotkin (R) understood how to manage the most complex organization possible—a family. Manage a family well, and you keep it going strong.
A strong family is built on making sure all of its members contribute. Max and Sidney also knew the power of ethics; no one person was above anyone else.
Watching your children grow and succeed is what makes you happiest. They are assets to your family name. As a father, you want to do everything possible to keep that success going.
This is what SMPR is all about. We nurture our clients and partners in a manner that makes them feel like they are the only person in our lives—all the while providing the smartest counsel that money can buy.
SERVICES WE OFFER
PERFORMANCE-DRIVEN MEDIA RELATIONS
INTEGRATED MARKETING & COMMUNICATIONS
MEDIA TRAINING & COACHING
"Performance driven" means we work with clients to recognize the most impactful journalists, bloggers and outlets that matter most to a business. SMPR has relationships with some of the world's most respected media outlets and reporters; securing the coverage is just part of the game. We work with clients to merchandise their coverage so it becomes living, breathing content as opposed to a static Web site link.
SMPR works with all of its clients to ensure the most ideal messages and content are communicated in the most ideal channel--whether it be traditional, digital or social.
We work with executives throughout an organization to show how messages can be communicated, shared and interpreted in different mediums. This ensures you get the right message to the right people, at the right time and with the most ideal response possible.
SMPR ensures spokespeople put their best foot forward with customized and comprehensive Media Training & Coaching services. We deliver impactful, sophisticated results to each and every one of our clients, making them stand out in their own field. See how our services can truly benefit you today.
Want to learn more? Call us at 312-919-9222; we would love to hear from you!